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January 24, 2023
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Top News
Keep checking in with your recent home buyers—because they may want to move sooner than you think.
Full Story: REALTOR® Magazine (1/23) 
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Best Practices in Sales & Marketing
How do you pull together a disparate group of individuals and get the best from your team? These actions will help everyone grow together.
Full Story: REALTOR® Magazine/Culture Scan (3/15) 
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Agent Andre Kutyan helped his clients push through the recent sale of a Toronto four-bedroom they purchased in 2021. To generate interest, the clients were amenable to a lower asking price due to changing market circumstances.
Full Story: The Globe and Mail (Toronto) (tiered subscription model) (1/23) 
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Adapting static content into interactive elements can spark attention, enhance the consumer experience and provide valuable metrics, writes Julia Taylor, GeekPack's CEO. Taylor suggests 10 tactics, such as employing live videos along with Q&As, polls and quizzes, animations and giveaways and urges marketers to continue adapting to meet their audience's changing interests and expectations.
Full Story: Search Engine Journal (1/20) 
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Real Estate Trends
New opportunities to sell products inside vacation properties could open a new income stream to property owners. Help investors see the possibilities.
Full Story: REALTOR® Magazine (1/23) 
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Technology & Innovations
Zillow is enabling automated tour bookings for thousands of rental properties through a new instant tour feature. "Freeing up the time it takes to coordinate schedules allows renters to focus on finding their perfect place without worrying about when they'll get a chance to see it, and gives property managers valuable time back for other important tasks," said Zillow Rentals Vice President Michael Sherman.
Full Story: TechCrunch (tiered subscription model) (1/24) 
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Fair & Equitable Housing
Hawaii Gov. Josh Green is prioritizing affordable housing in his recently announced a $1 billion proposal that includes rental subsidies and financing through the Housing Finance and Development Corp. It also includes tax breaks for all Hawaiians to reduce the cost of living.
Full Story: The Associated Press (1/24) 
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Legislation & Regulation
Federal Reserve Bank of Kansas City President Esther George has called for prompt development of plans for the Fed to divest its presence in the mortgage-backed securities market, and though Fed officials agree with her, they have not yet formulated a course of action. Mortgage-backed securities make up roughly $2.6 trillion of the $8 trillion in the Fed's securities portfolio.
Full Story: Reuters (1/23) 
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The Consumer Financial Protection Bureau is calling for mortgage lenders to maintain the loss-mitigation options developed during the coronavirus pandemic so that homeowners can reduce the risk of foreclosure. "We understand these streamlined options have been very successful in keeping consumers in their homes, and note that COVID-19 will continue to impact families, even beyond the national emergency," the CFPB says.
Full Story: Banking Exchange (1/23) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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