Buyers Rate the NewFronts

And just like that, the first-ever virtual NewFronts are in the books. Before saying goodbye until next year, we wanted to look back on the best and worst of last week’s presentations. We rounded up the most memorable NewFronts moments and asked buyers to tell us what they liked—and didn’t like—about the week. And while connected TV was a big NewFronts focus, Andrew Blustein explains why CTV inventory isn’t simple to buy.
The Adweek team published more than 40 NewFronts stories over the past week and a half; you can find them all here. And I’ll see you at the 2021 NewFronts—whatever format that ends up being!

Jason Lynch
TV Editor

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Nextfronts presentation, hosted by Adweek, will be held July 9.