Other things to know about - Enter the Digiday Content Marketing Awards to recognize your company and get your work in front of judges from LinkedIn, The New York Times, Sephora and more. Enter now to take advantage of the best rate.
- From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. Sponsored by Marigold.
- As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. Sponsored by Amazon Ads.
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| Top Stories |  | | Ivy Liu |
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| | | | | AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from? | | |
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howdy! | | | | | The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity. | | |
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| | | | | Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece. | | |
howdy! | | | | | The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles. | | |
| | | | | While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. | | |
howdy! | | | | | For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport. | | |
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| | | | | Whether they play for relaxation or to fill brief moments in their day, mobile gamers are consistently engaged, offering brands a prime opportunity to deliver well-timed, relevant ads. | | |
howdy! | | | | | Know Co.’s goal is to help small agencies grow their business and their services without taking control — a form of corporate altruism rarely seen in an industry that thrives on stealing business from each other. | | |
howdy! | | | | | Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies. | | |
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