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| Jonah Peretti on video, branded content and TV deals By Lauren Johnson Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real estate for its ... Read more » |
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| IRL branded content for AT&T By Lauren Johnson |
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| Brandshare Content From Salesforce | | |
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| They enjoy both apps, but not equally By Christopher Heine |
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| Mobilizing and organizing online By Kristina Monllos |
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| Machine learning software identifies top 2016 trends By Marty Swant Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time, from heroes ... Read more » |
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| Closing the gap between man and machine By David Shing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. Read more » |
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| Fun follow-up to viral hit By Kristina Monllos If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch. That's what a new ad from 360i argues with a follow-up to last year's viral hit "Instagram ... Read more » |
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| Featured Jobs | | Boar's Head Brand Sarasota, Florida | | Leading National B-2-B Publication New York City, New York (US) | | Marketing & Technology Group Chicago, Illinois | | Art LTD Magazine New York City | | Infobase Learning New York City, New York (US) | | |
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| ProPublica suggests illegality By Lauren Johnson Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights an option that lets brands ... Read more » |
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| Giphy's impact and podcast ad sales on the rise By Christopher Heine The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye: Read more » |
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| 'It was inevitable' By Sami Main No longer can we, as a society, "do it for the Vine." Read more » |
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