BuzzFeed, Vice Media and other big digital publishers want to make movies and TV shows. But the road to TV isn’t straight or smooth.
June 12, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from BuzzFeed's tricky path into film and television to Indochino's decision to bring media buying in house.

  • BuzzFeed, Vice Media and other large digital-native publishers were hoping to charge into film and television. The road in that direction has been rocky.
  • Custom apparel brand Indochino's CEO believes the company should try to make its own destiny. That's a major reason why it does most of its media buying in-house.
  • Ricky Strauss, the president of content and marketing for Disney+, is used to delivering in high stakes situations. The expectations he must meet in his current job are unlike any he's faced before.
Other things to know about
  • Yesterday we announced the shortlist for this year’s Digiday Publishing Awards. Congratulations to Time Out, The Daily Beast, Bleacher Report and the rest of the finalists. See who is leading the way digital media here.
  • We surveyed over 200 publishers in the US and UK to understand their major priorities, challenges and motivations for 2019. Download the report to learn about the three key themes we discovered and more. Sponsored by Permutive.
Top Stories
Video Anywhere
BuzzFeed, Vice Media and other big digital publishers want to make movies and TV shows. But the road to TV isn’t straight or smooth.
Video Anywhere
Ricky Strauss may be in charge of content and marketing for Disney+. But it’s not about him.
Sponsored by TruSignal
While the industry hums with the potential of advanced TV, advertisers need careful consideration before getting too excited. It’s critical to collect and understand the facts about both advanced and linear TV in order to understand the present market — and plan for the future.
Advertisement
Modern Retail
For custom apparel brand Indochino, the preference for proprietary extends beyond its products. The 12-year-old, Vancouver-based business does most of its media buying in-house, and has for most of the company’s history.
Sponsored by ZOOM Media
There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content.
Duopoly
Breaking up with Google is hard, but British Gas was motivated by a desire to find an ad server that would give it the control over data it craved.
Advertisement
Sponsored by Kenshoo
Search is still a major tool in digital advertisers’ arsenal. Which tools and techniques search practitioners are using in 2019? Upon completion of the survey, you will receive a $5 Starbucks gift card.
Retail Revolution
Today, we’re excited to introduce Modern Retail, Digiday Media’s new publication covering the ins and outs of retail’s reinvention. Modern Retail is on the frontlines of the industry’s ongoing shift, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts.
Agency Culture
One 24-year-old agency employee told Digiday he “never takes them off” because he’s afraid to lose them. Some cite the restroom as the no-go zone. Others say anywhere’s fair game, as long as they’re not actually being used.
Publishing in the Platform Era
"A lot of signals are garbage and the role of an editor is to understand the signals, apply news judgement to it and understand what’s worth pursuing.”
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