Hello,

Yesterday, I let you in on a couple of secrets about building a platform. I let you know what exactly a platform is and why it’s important for authors and creatives (who want to get paid for their work) to build one.

Today, let’s talk about the HOW behind building your platform.

How to Build a Platform

There are three important aspects to building a platform; they are:

  1. Gain experience
  2. Demonstrate competency
  3. Generate buzz

The last one is the hardest; the other two just take practice. If you’re just getting started with your dream, whether it be writing or dancing, this is important.

You’ve got to get good. Before you launch your marketing campaign, spend some time practicing. And thank God that you don’t have a huge platform yet; your lack of influence allows you to fail with grace (and little public attention).

After you get good, you need to demonstrate that you’re good. This can be a demo for your band or an essay for your writing. You’ve got to have “something to show them.” Knowing the right people isn’t enough; you need to have done the work, so that when an opportunity presents itself, you’re ready.

And then comes the hard part: networking. Platform is, essentially, people. It’s human beings giving credence to your art. How does this happen? Through influence. Which happens through relationship. And this is the difficult work of “knocking on doors.”

Don’t forget that YOU have a special invitation to a very special platform-building event.

2-Day Platform Building Bootcamp with Jeff Goins
Day 1: April 14th • 1:00 PM Central Time
Day 2: April 21st • 1:00 PM Central Time
Normally reserved for Tribe Writers Premium Members ($997)
If you enroll before April 12th: Only $197

So yes, while people normally pay $997 for a spot at this invitation-only event, we’re opening up the 2-Day Platform Building Bootcamp for only $197, when you sign up before April 12th!

It’s true that time is running out to join us for this special event. So rather than procrastinate, go ahead and check out the details here.

Let’s plan to be together on April 14th and 21st for this live virtual bootcamp!


Jeff


P.S. The 2-Day Platform Building Bootcamp is usually reserved for members (only) of our Tribe Writers Premium program. These are individuals who pay $997 (or more) for our best and most hands-on teaching and community. If you wonder how this 2-Day Platform Building Bootcamp might serve you in your quest to build a platform, click here.



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