What’s going on here? The US made progress on a bill that would force TikTok-owner ByteDance to ban or sell the US arm of the video-sharing app, a blow to budding short-form social media stars across the states. What does this mean? The US has long been suspicious of TikTok’s ability to make a generation commit interpretative dances to memory and mix flavored syrups into water. So, wary that data tracking the eyeballs of millions of Americans could land in the Chinese government’s hands, the US House of Representatives approved a bill that could ban TikTok from stateside app stores unless ByteDance, its Chinese owner, sells it off. The Senate would need to pull out its “approved” stamp, too – but a line of buyers will be ready and waiting. Tech giants Microsoft and Oracle already scoped out TikTok when a ban was floated two years ago. They’ll need to start saving up, though: with ByteDance’s valuation hovering around $268 billion, TikTok’s US arm could go for up to $50 billion, trumping the $44 billion Musk shelled out on Twitter. Why should I care? Zooming out: Deals go both ways. Mind you, China might block the sale of TikTok’s US business. The social media site’s algorithm is the golden dust of the user engagement world, so China wouldn’t exactly be rushing to hand over its secret sauce. The government could also hit back at the US with its own restrictions. That said, major platforms like Facebook, Instagram, WhatsApp, Reddit, and YouTube have already been banned from doing business in China. The bigger picture: TikMock. That bill could be money in the bank for Meta. The social media titan’s “Instagram Reels” feature is a TikTok look-alike, so it would suddenly be the go-to spot for anyone with an attention span that can only be satisfied by extra-short-form content. YouTube could make a dime off the change, too, thanks to its “Shorts” video feature. |