THE DAILY NEWSLETTER - MONDAY, APRIL 10, 2023

Cable News Ratings

Tuesday: Nicolle Wallace draws impressive numbers for MSNBC ... ekes out a rare win over Fox News ... but Fox prime time dominates the competition. Read our full Monday cable news ratings analysis here.

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
894
CNN THIS MORNING:
254
MORNING JOE:
1049
CONVERSATIONS WITH NANCY:
16
EARLY MORNING:
14
7a FOX AND FRIENDS:
1262
CNN THIS MORNING:
349
-- WAKE UP AMERICA:
88
MORNING IN AMERICA:
41
8a FOX AND FRIENDS:
1407
CNN THIS MORNING:
423
-- -- --
9a AMERICAS NEWSROOM:
1707
CNN NEWS CENTRAL:
599
MORNING JOE:
1136
NATIONAL REPORT:
132
--
10a AMERICAS NEWSROOM:
1737
CNN NEWS CENTRAL:
685
MSNBC REPORTS- LIVE:
841
-- NWSN LIVE W/ MARNI HUGHES:
45
11a FAULKNER FOCUS, THE:
1616
CNN NEWS CENTRAL:
596
JOSE DIAZ-BALART REPORTS:
715
-- --
12p OUTNUMBERED:
1661
INSIDE POLITICS:
602
ANDREA MITCHELL REPORTS:
727
JOHN BACHMAN NOW:
107
--
1p AMERICA REPORTS:
1365
CNN NEWSROOM:
653
CHRIS JANSING REPORTS:
717
-- BLUE BLOODS:
101
2p AMERICA REPORTS:
1259
CNN NEWSROOM:
579
-- AMERICAN AGENDA:
135
BLUE BLOODS:
174
3p STORY, THE:
1190
CNN NEWSROOM:
493
KATY TUR REPORTS:
912
-- BLUE BLOODS:
236
4p YOUR WORLD W/NEIL CAVUTO:
1220
LEAD WITH JAKE TAPPER:
587
DEADLINE:WHITE HOUSE:
1436
CHRIS SALCEDO SHOW, THE:
190
BLUE BLOODS:
272
5p FIVE, THE:
2731
LEAD WITH JAKE TAPPER:
600
-- SPICER & CO:
114
NEWSNATION: RUSH HOUR:
134
6p SPECIAL RPT W/BRET BAIER:
1887
SITUATION ROOM:
554
BEAT W/ARI MELBER:
1379
RECORD WITH GRETA VAN SUS:
143
ELIZABETH VARGAS REPORTS:
70
7p JESSE WATTERS PRIMETIME:
2402
ERIN BURNETT OUTFRONT:
595
REIDOUT:
1278
ROB SCHMITT TONIGHT:
148
ON BALANCE W/ VITTERT:
99
8p TUCKER CARLSON TONIGHT:
2825
ANDERSON COOPER 360:
643
ALL IN W/ CHRIS HAYES:
1353
ERIC BOLLING THE BALANCE:
149
CUOMO:
119
9p HANNITY:
2100
CNN TONIGHT:
504
ALEX WAGNER TONIGHT:
1256
PRIME NEWS:
91
DAN ABRAMS LIVE:
127
10p INGRAHAM ANGLE, THE:
1549
CNN TONIGHT:
387
LAST WORD W/ L. ODONNELL:
1098
GREG KELLY REPORTS:
153
BANFIELD:
83
11p GUTFELD!:
1602
ANDERSON COOPER 360:
291
11TH HOUR W/ S. RUHLE:
875
ROB SCHMITT TONIGHT:
71
CUOMO:
70

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
125
CNN THIS MORNING:
49
MORNING JOE:
134
CONVERSATIONS WITH NANCY:
0
EARLY MORNING:
1
7a FOX AND FRIENDS:
186
CNN THIS MORNING:
88
-- WAKE UP AMERICA:
4
MORNING IN AMERICA:
3
8a FOX AND FRIENDS:
162
CNN THIS MORNING:
86
-- -- --
9a AMERICAS NEWSROOM:
185
CNN NEWS CENTRAL:
124
MORNING JOE:
152
NATIONAL REPORT:
10
--
10a AMERICAS NEWSROOM:
195
CNN NEWS CENTRAL:
132
MSNBC REPORTS- LIVE:
97
-- NWSN LIVE W/ MARNI HUGHES:
3
11a FAULKNER FOCUS, THE:
202
CNN NEWS CENTRAL:
117
JOSE DIAZ-BALART REPORTS:
100
-- --
12p OUTNUMBERED:
223
INSIDE POLITICS:
110
ANDREA MITCHELL REPORTS:
95
JOHN BACHMAN NOW:
11
--
1p AMERICA REPORTS:
178
CNN NEWSROOM:
143
CHRIS JANSING REPORTS:
94
-- BLUE BLOODS:
16
2p AMERICA REPORTS:
140
CNN NEWSROOM:
138
-- AMERICAN AGENDA:
19
BLUE BLOODS:
28
3p STORY, THE:
152
CNN NEWSROOM:
115
KATY TUR REPORTS:
105
-- BLUE BLOODS:
23
4p YOUR WORLD W/NEIL CAVUTO:
134
LEAD WITH JAKE TAPPER:
98
DEADLINE:WHITE HOUSE:
111
CHRIS SALCEDO SHOW, THE:
22
BLUE BLOODS:
24
5p FIVE, THE:
310
LEAD WITH JAKE TAPPER:
129
-- SPICER & CO:
6
NEWSNATION: RUSH HOUR:
8
6p SPECIAL RPT W/BRET BAIER:
220
SITUATION ROOM:
120
BEAT W/ARI MELBER:
107
RECORD WITH GRETA VAN SUS:
8
ELIZABETH VARGAS REPORTS:
8
7p JESSE WATTERS PRIMETIME:
185
ERIN BURNETT OUTFRONT:
135
REIDOUT:
116
ROB SCHMITT TONIGHT:
7
ON BALANCE W/ VITTERT:
14
8p TUCKER CARLSON TONIGHT:
287
ANDERSON COOPER 360:
128
ALL IN W/ CHRIS HAYES:
131
ERIC BOLLING THE BALANCE:
10
CUOMO:
6
9p HANNITY:
220
CNN TONIGHT:
87
ALEX WAGNER TONIGHT:
116
PRIME NEWS:
11
DAN ABRAMS LIVE:
6
10p INGRAHAM ANGLE, THE:
154
CNN TONIGHT:
77
LAST WORD W/ L. ODONNELL:
107
GREG KELLY REPORTS:
19
BANFIELD:
11
11p GUTFELD!:
206
ANDERSON COOPER 360:
88
11TH HOUR W/ S. RUHLE:
99
ROB SCHMITT TONIGHT:
6
CUOMO:
9

Media Winners & Losers

MEDIA WINNER:
Ana Cabrera

It can't be easy to have the launch of your daily cable news show completely derailed by yet another mass shooting in America. But Ana Cabrera, the anchor who recently joined MSNBC from CNN, handled the debut of her show like the pro she is.

We would expect nothing less from Cabrera, who spent the last decade working her way up to the hosting chair at CNN. Her impressive reporting and hosting chops are why MSNBC chief Rashida Jones poached the anchor from CNN to helm Ana Cabrera Reports, a new show airing daily at 10 a.m.

The show, which airs from a sleek set at 30 Rock, kicked off with a lengthy and news-packed segment on abortion rights in America. Then, around 10:15 a.m., Cabrera turned to cover tragic news out of Louisville, Kentucky: a gunman opened fire at a bank, killing four people and wounding nine more before being shot dead by police.

Cabrera, with assists from NBC News heavyweights like Ken Delanian, delivered sober updates on the breaking news throughout the hour. It was a strong showing from MSNBC's new anchor.

MEDIA LOSER:
Elon Musk

Where to even start?

Elon Musk's chaotic mismanagement of Twitter, the unprofitable social media platform he paid a staggering $44 billion for, took a turn for the even-more-chaotic last week thanks to the bizarre whims of its CEO.

First, he stripped the New York Times of its blue check after the news outlet said it would not be paying for verification (something many news outlets have said — yet only the Times was punished). Then, he slapped an inaccurate label on NPR, prompting an uproar and an embarrassing backtrack from Musk.

But the real error — and a mistake that threatens to do real damage — was his war on Substack. Musk, reportedly upset that the newsletter platform is launching a Twitter-like feature, sought to throttle its reach on his own platform. That prompted an uproar from Twitter users like Matt Taibbi, who have been champions of Musk in the past and create free content for the platform.

Suffice to say: treating your top users terribly is not a recipe for success.

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