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Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit Even with declining ratings, Empire had the month's highest ad rate By Jason Lynch In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data... Read more » |
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Adweek Webinar by NinthDecimal and Affinity Solutions | |
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Will & Grace Is Making Its NBC Return on Sept. 28 as the Peacock Locks in Its Fall Premieres This Is Us, which will remain on Tuesdays after all, is set for Sept. 26 By Jason Lynch On Sept. 28, Will & Grace is returning to NBC, 11 years and four months after signing off from the network. NBC announced the premiere date for the sitcom's 12-episode revival as it locked in its fall debuts. This Is Us, last season's breakout hit and the No. 2 broadcast series in the adults 18-49... Read more » |
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Netflix Introduces Interactive Content for Kids With Choose-Your-Own-Adventure Style Programming 'Branching' episodes give viewers multiple options per session By Sami Main With an animated Puss in Boots spinoff, Netflix announced its slate of interactive programming this week. Netflix subscribers who use smart TVs, streaming media players, game consoles, and/or iOS devices are the only ones who will be able to access this new form of entertainment, for now. These "branching" episodes act like a choose-your-own-adventure experience... Read more » |
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Fox Networks Group Follows YouTube’s Lead in Adopting 6-Second Ad Format Becoming the first broadcaster to commit to the non-skippable spots By Jason Lynch YouTube's non-skippable six-second ad format is branching out. Fox Networks Group has now joined YouTube in adopting its unique ad format. The six-second non-skippable ads will air first on Fox's digital and on-demand platforms, but will eventually be seen on linear television. Fox, which made the announcement with YouTube at Cannes Lions, is the first... Read more » |
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This True-Crime Podcast Helped Exonerate a Man Imprisoned for 13 Years Spar followed the case since 2015 and uncovered new evidence By Sami Main A Swedish man convicted of murder and robbery and in prison for 13 years was freed after a retrial that was partly the result of a popular podcast. Kaj Linna was released after the podcast Spar uncovered evidence that discredited a key witness whose testimony led to his conviction. Linna's was longest sentence followed by... Read more » |
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The Next Step of YouTube’s Original Content Evolution Involves Traditional Film Studios It's particularly interested in developing dramas By Lauren Johnson CANNES, France--YouTube sees a big opportunity in original content. The Google-owned site announced deals for 40 original programs with talent including Ellen DeGeneres, Kevin Hart and Demi Lovato. By the end of the year, YouTube expects it will have 50 new programs exclusively for the site. After her Cannes keynote on Monday, YouTube's global head... Read more » |
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Vice Is Now Valued at $5.7 Billion, Thanks to $450 Million From Investment Firm TPG It will remain independently controlled and operated By Sami Main Vice just got another $450 million to expand its content empire. The investment, from global private investment firm TPG values Vice at $5.7 billion, according to founder and CEO Shane Smith. Vice, which distributes video content for a millennial audience across digital, mobile, TV and film platforms, will use this investment to build out future... Read more » |
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