This summer will mark the 10th anniversary of Cadbury's "Gorilla," one of the earliest viral advertising hits of the YouTube age. A decade later, the online spot--from Fallon London and director Juan Cabral--remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully...
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AdFreak Daily Roundup
February 14, 2017
Today's highs and lows of creativity
The Mollá brothers from The Community pick their favorite ads ever
By Tim Nudd
This summer will mark the 10th anniversary of Cadbury's "Gorilla," one of the earliest viral advertising hits of the YouTube age. A decade later, the online spot--from Fallon London and director Juan Cabral--remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully...
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R/GA 'Fans of Love' salutes all forms of love between all people
By Tim Nudd
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Don't feel sorry for them
By David Gianatasio
And they don't like dark chocolate, either
By Patrick Coffee
Meet the Naive New Beaters and their long-suffering friends at Ibis
By Angela Natividad
In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. It opens with band member David Boring refusing to sign autographs while stroking a tiny dog, Dr. Claw-style. That tells you a lot already. "Do Not Disturb" follows the Franco-American musicians on...
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All hoaxes lead to A Cure for Wellness
By Chris Thilk
Discussion of "fake news" is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate information even as it becomes more pervasive. Not only that but, without getting too political, it's also become weaponized, as anything that...
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Why should kids have all the fun?
By Tim Nudd
Fast-food chains have done a lot of goofy things for Valentine's Day over the years, including, most famously, the candlelight dinners at White Castle. But Burger King Israel is taking things to an awkward new level--with a very happy Valentine's Day meal for adults only. The meal comes with: 2 Whoppers 2 packs of french...
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The absurdity of causes as commerce
By Tim Nudd
A week after the Super Bowl's slate of politically themed commercials, Saturday Night Live doubled down on its fake advertising last night with an amusing sketch about a Cheetos pitch--with the client execs stupidly excited about progressive-minded Cheetos ad ideas, from immigration to transgender issues. It's not a particularly new realm for parody, but the...
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The Public House is now taking requests
By Tim Nudd
One's dating bio is akin to an advertising pitch. And so, ad agencies should be pretty good at writing fun and persuasive ones. Right? The Public House in Dublin thinks so. It's now taking signups from people who need a little help promoting themselves on dating sites--and will write you one for free, having set...
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Gifts for before, during and after the ceremony
By Gabriel Beltrone
Not content with being the sad last resort of lonely single people everywhere, Domino's is now targeting a new niche market--brides and grooms. To help newlywed couples and their lazy, inebriated wedding guests, the pizza chain and agency CP+B are out with the Domino's Wedding Registry, a tongue-in-cheek gift service that lets family and friends...
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