Most brands just want you to watch their ads. Cadbury wants you to watch everyone's ads. That's because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print, outdoor and TV ads across Britain in the weeks leading up to Easter. Viewers who spot these rather literal Easter eggs and...
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January 03, 2019
AdFreak
Today's highs and lows of creativity
Cadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them
This Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day

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