Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Because the visible affirmation is a key indicator for communicators using the platform, the shift would require a dynamic change in content strategy. Here’s what to bear in mind.
Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.
What does it take to rise to the top of the communications industry? For the senior director of social business for Dell, it’s all about teamwork—and a steady supply of soda.
Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up.
