JANUARY 22, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Jan. 22. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Cadillac arguably has passed the first test of its revival, but demand in the U.S. has fallen. Click here to learn why GM’s luxury brand’s next best chance begins now.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

North American automakers built 16,971,518 light vehicles in 2017, a 4.3% decrease. Check out our chart.

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As if the first one wasn’t compelling viewing, watch the part-two video of judges talking about the 2018 Wards 10 Best Engine selections.

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A California city’s officials acknowledge they violated a state transparency law in approving a $1 million subsidy for local car dealerships.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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