New Articles

Three Myths About Calculating the ROI of UX

Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design. (5 min. to read)

Similarity Principle in Visual Design

Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups. (7 min. to read)

New Videos

Complex Apps 101

3 tips for designing applications for experts or specialized user groups doing complex domain-specific tasks (often with nonlinear workflows). (3 min. video)

UX Must Revolutionize Education

Jakob Nielsen discusses how to use UX to improve education, including of UX professionals, but more important for life-long learners. (6 min.video)

Virtual UX Conference

• Americas/Europe/India: September 14–25 (each course = 2 half days)
• Americas/Europe: October 10–16 (each course = 1 full day)
• Americas/Europe/Middle East: November 9–20 (each course = 2 half days)

Full event program describing all full-day UX training courses and the virtual conference format.

Deadline to save $100 on September Virtual UX Conference: this Friday, September 11.

1-Hour Online Seminars

• Remote Research Trends: Adapting Research Methods in the Age of COVID-19 (September 23)
• How Inclusive Design Expands Business Value (September 30)