For more than a year, advertisers and publishers had few clues for detecting how California regulators would enforce the state's privacy law. Now, subtle and not-so-subtle indicators are emerging in enforcement letters and case examples from the state's Office of the Attorney General. A fresh revelation: companies cannot rely on blanket digital ad opt-out tools from trade groups to comply with the California Consumer Privacy Act. Read more below. - Commonly used opt-out tools from the Network Advertising Initiative and Digital Advertising Alliance will not suffice for compliance with California's privacy law.
- Publishers are now much more reliant on direct-sold ads, and at an industry level, diversification strategies have made little progress, according to new Digiday Research.
- Though gaming-endemic agencies have a head start, non-endemic creative agencies are looking to muscle their way into the space using their advantages as larger and more established firms.
- To get a sense of how one brand marketer managed those shifts for a growing brand, Digiday caught up with direct-to-consumer eyewear brand Zenni’s vp of growth marketing, Courtney Fadjo Biro. More in this week’s Digiday+ Marketing Briefing.
- The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands.
Other things to know about - Hear from Group Nine CRO Geoff Schiller, Trusted Media Brands Inc. CEO Bonnie Kintzer and more as they discuss what’s ahead for publishers at the Digiday Publishing Summit in Miami.
- Google’s delayed cookie deprecation creates an opportunity for advertisers to future-proof their first-party data solutions. Learn more in this article. Sponsored by Eyeota.
- In a privacy-first environment, marketers are connecting with consumers through personalized, “one-to-some” approaches — a tactic known as householding. Learn more here. Sponsored by Viant.
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| Top Stories |  | | Ivy Liu |
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| | | | | Commonly used opt-out tools from the Network Advertising Initiative and Digital Advertising Alliance will not suffice for compliance with California’s privacy law. | | |
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howdy! | | | | | Publishers are now much more reliant on direct-sold ads, and at an industry level, diversification strategies have made little progress. | | |
| | | | | DOOH is generating a level of revenue and omnichannel purpose that is taking it from promise to prominence — earning it a seat at the adult table. | | |
| Advertisement |  | | |
howdy! | | | | | Though gaming-endemic agencies have a head start, non-endemic creative agencies are looking to muscle their way into the space using their advantages as larger and more established firms. | | |
| | | | | With commerce firmly rooted in online environments, download this report to learn how brands are staying connected to their customers by accessing multiple commerce channels simultaneously. From Modern Retail. | | |
howdy! | | | | | To get a sense of how one brand marketer managed those shifts for a growing brand, Digiday caught up with direct-to-consumer eyewear brand Zenni’s vp of growth marketing, Courtney Fadjo Biro. | | |
| Advertisement |  | | |
| | | | | The pandemic and other industry factors are prompting media companies to evolve their ad-selling processes. Publishers, take this survey and tell us how you’re changing sales cycle approaches. | | |
howdy! | | | | | The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. | | |
howdy! | | | | | A look at the different ways artificial intelligence is wending its way into media planning and buying. | | |
| | | | | The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. |
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