Other things to know about - Affiliate marketing can be lucrative, but the pathways to success are complicated. One point of focus is link creation. Produced in partnership with Marketecture.
- To deliver hyper-localized product-centric digital campaigns at scale, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. Sponsored by Clinch.
- Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? Take this survey, and we’ll send you a $5 gift card. Sponsored by Google Privacy Sandbox.
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| | | | | The Democrat representing Silicon Valley discussed Senate Bill 362 and why he’s concerned with data privacy. | | |
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howdy! | | | | | Instagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind. | | |
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| | | | | As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. | | |
howdy! | | | | | For all the promises of AI in marketing, big name brands remain unconvinced for now. | | |
| | | | | During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on whether publishers are cooling on Facebook and how marketers are currently investing in ad-supported streaming services. | | |
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| | | | | In today’s fast-paced digital landscape, shopping ads have become a powerful tool for brands to reach their target audience and drive sales. | | |
howdy! | | | | | Sirius XM introduced a brand safety and suitability verification solution for podcast advertisers and agencies that it hopes will attract bigger advertisers. | | |
howdy! | | | | | Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series. | | |
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