Good morning, Marketer, and how do you see the customer?
That seems to be a question at the top of the list for many in our space. The right data can sharpen your focus and help you become more relevant and valuable to your prospects. When you “see” their intent, based on the progress along their customer journeys, you can save time by focusing your attention on the most likely purchasers.
Because of the influx of digital contacts and touchpoints over the last 18 months, you are likely seeing more of your customers. Your business might have updated its conversational technology across chat and phone channels, increasing the insights that can be taken from those interactions. But this also means there is potentially more noise, more data to sift through intelligently.
If you happen to actually see your customer at an in-person event in the coming months, it won’t be entirely the same as when you saw them back in 2019. Because of the transformations underway, marketers have discovered different ways of seeing.
Chris Wood,
Editor