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December 14, 2022
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Top News
Requiring buyer's agents to call the listing broker before a showing can provide sellers additional clarity on property access and greater peace of mind.
Full Story: REALTOR® Magazine (12/14) 
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Best Practices in Sales & Marketing
Coping with the ramifications of aging is tough, especially when it comes to selling a cherished home. Help clients navigate this personal decision with empathy and understanding.
Full Story: REALTOR® Magazine (12/12) 
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Broker Ryan Serhant, known for Bravo's "Million Dollar Listing New York," says taking the other side's priorities into account is an important negotiating tactic. "Negotiation for me is conflict mediation," he says, adding: "One side wants one thing, the other side wants another thing and you have to find a solution."
Full Story: Forbes (tiered subscription model) (12/13) 
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Digital advertising is reaching an "inevitable" natural stage of maturation, and given the current economic conditions, spending will likely realign with pre-pandemic trends, writes Seb Joseph. Experts say the recent ad slowdown is not hurting retail media and note brands are focusing on agility, scenario planning and other tactics to hedge against mixed signals and uncertainties.
Full Story: Digiday (tiered subscription model) (12/12) 
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When Toronto businesses had to close due to COVID-19, Nick Milum began creating gift bags filled with items from small businesses in his neighborhood of Bloordale. Now Milum's Bag of Toronto is a partner to more than 120 local businesses and has helped to boost cash flow in the local economy.
Full Story: The Globe and Mail (Toronto) (tiered subscription model) (12/13) 
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Real Estate Trends
All eyes are on the South, where home affordability, job and population growth and inventory levels are strongest heading into the new year.
Full Story: REALTOR® Magazine (12/13) 
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Interior design experts said that in 2023, gray interiors will decrease in popularity, while bold colors and vintage furniture will rise. Although accent walls will remain popular, large light fixtures will likely see their way out.
Full Story: Insider (12/8) 
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Technology & Innovations
Fifth Wall Ventures Management has raised a record $866 million fund that the company will deploy in support of real estate technology startups. The firm believes current market conditions will generate opportunities for some startups.
Full Story: The Wall Street Journal (12/13) 
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News from NAR
NAR's Volunteering Works program will provide funding and mentorship to members who want to grow their community service endeavors.
Full Story: REALTOR® Magazine (12/14) 
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Fair & Equitable Housing
Amazon is committing a $24 million loan to support the Strathmore Square project by Fivesquares Development and Aimco on land owned by the Washington Metropolitan Area Transit Authority in Maryland. Twenty-one percent of the project's residential units -- 122 apartments -- will be designated as affordable.
Full Story: Commercial Observer (12/9),  The Business Journals (tiered subscription model)/Washington, D.C. (12/9),  Patch (12/6),  Bethesda Magazine (Md.) (12/10) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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