Brands That Matter will showcase brands that are more than the products they sell or the services they provide, that have achieved relevance through cultural impact and social engagement, and whose branding authentically communicates their missions and ideals.
Brands from around the world—including the largest multinational conglomerates to small-but-mighty family-owned companies—are encouraged to apply. Brands That Matter will recognize the overall best brands, as well as additional honorees on category-specific lists based on region, size, and status. Applications will be judged on relevancy, cultural impact, ingenuity, and business impact.