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| Fallon sticks to a winning formula By David Gianatasio Loctite really put a lot of itself into these new commercials. Read more » |
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| Thanks to new body types and diversity By Christine Birkner |
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| Percy and Walter's journey through the past By David Kiefaber |
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| Stories by teens about hunger and violence By Katie Richards |
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| Marketing chief Edwin Bragg on the brand's success By Christine Birkner |
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| Stephanie McMahon's 3 keys to success By Christine Birkner WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering an oft-cited but still totally effective marketing tactic: storytelling. WWE's chief brand officer ... Read more » |
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| Norman de Greve talks wellness By Kristina Monllos When Norman de Greve joined CVS Health, the company's plans to phase out tobacco, effectively losing $2 billion in annual revenue to become a major player in the health care field, were already rolling. That, of ... Read more » |
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| Featured Jobs | | Information Today, Inc. New York City, New York | | Voice Media Group Phoenix, Arizona | | Serino/Coyne, LLC New York City, New York | | National Automotive Magazine and Digital Platform Philadelphia, Pennsylvania (US) - | | PHAIDON New York | | |
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| Brandshare Content From Hightail | | Stop wasting your time and money |
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| Will roll out in two stages, from awareness to tutorials By Tim Nudd Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live ... Read more » |
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| Key tips and tricks all in 1 box By Katie Richards Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals. With that in mind, The Paragraph Project—a market research and brand strategy firm ... Read more » |
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| Follows Snapchat campaign a year ago By Marty Swant For its latest marketing investment, Goldman Sachs is spending on Spotify. Read more » |
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