Some think they have a model. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
April 17, 2020
 
 
Can Ad Tech Provide an Alternative to Traditional Upfronts?
 

The coronavirus crisis has been a nightmare for the 2020 upfronts season.

Several buyers recently told Adweek it was unlikely they will be able to conduct upfront negotiations in the usual timeframe, which could have an impact on the 2021 TV schedule. Add these woes to adjusted audience behavior in light of cord-cutting, plus the long-term economic uncertainty caused by the coronavirus crisis, and the entire upfront model could be in question.

However, away from the glitzy sales pitches, emerging players believe they have found a model that can better assure media owners of revenue while providing buyers with upfront inventory guarantees. These companies believe this can serve as an alternative to how ad placement opportunities are traded in the future.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
TikTok Taps Hulu VP Nick Tran as Head of Marketing for North America
 

He's the streamer's second exec in two weeks to depart for a social media platform.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Online Investment Tools See a Boost Amid Economic Uncertainty
 

Memberships in Wealthfront, SoFi and Robinhood spike.

 
 
 
 
 
Jeff Bezos' 2019 Letter to Amazon Shareholders Is Light on Insights
 

At least there were no references to his 'first-party butt.'

 
 
 
 
 
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The Real Downton Abbey Is Hosting Virtual Events—With Cocktails
 

Highclere Castle Gin is rolling out a web series and an online party with the Earl and Countess of Carnarvon.

 
 
 
 
 
ViacomCBS Lays Off Several Contract Workers Across Multiple Divisions
 

MTV, VH1, CMT, Logo, Comedy Central, TV Land, Showtime and Paramount Pictures all see cuts.

 
 
 
 
 
 
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