GenAI makes everything better, right? No, and we’re not talking about its significant environmental issues either. It has made what Adobe calls the “content supply chain” a mess. As Kim Davis writes, “Problems that already existed will actually scale because of the speed and volume at which generative AI creates new content assets.” Kim spoke with several Adobe partners about the issue and how it might be fixed.

We also have an interview with contributor Natalie Jackson about her path from an MFA in creative writing to becoming an expert in email marketing, content and B2B strategy. To quote Chris Wood, “Her story could be taken from the pages of a novel, like the many she reads, and also writes.”

Constantine von Hoffman
Managing Editor

Semji-Newsletter-4-4-24

Spotlight interviews

Natalie Jackson: Spotlight on the Expert

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Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.

Adobe Marketo

The content supply chain is ‘a mess’: Can Adobe help fix it?

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We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.

Marketing management

Marketing’s inner game: Unlocking the power of natural productivity cycles

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Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms.

Customer data platform (CDP)

A CDP is a powerful tool — Here’s how to make it work for you

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CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Social media marketing

A marketer’s guide to Reddit

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The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.

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Marketing management

20 ways to make your marketing team more productive

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Here are some hacks and ways to build a culture that rewards productivity.

MarTech webinar

Flex your content management for scalability and hyper-personalization

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Learn how to create hyper-personalized content that resonates with your audience across all touchpoints.

B2B marketing

The B2B CEO’s social media checklist

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Gain insights on transforming social media from a tactical afterthought to a strategic revenue driver for B2Bs.

No-FOMO zone

Discover cutting-edge martech solutions and strategies for free

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Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses.

Start exploring now

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