Other things to know about | |
|
Top Stories | | Ivy Liu |
|
| | Now that consumers use multiple platforms to communicate with their content creators, it can be difficult to keep up with the audience. | |
|
howdy! | | As the social media landscape is ever-evolving, here’s how agencies are adapting their hiring practices to the changes. | |
| | With the cookie deprecation looming, contextual targeting is seeing a resurgence where marketing teams are focusing on sentiment to unlock pathways to specific product and activity recommendations. | |
Advertisement | | |
howdy! | | Media buyers are still hanging their hats on verification firms like Integral Ad Science and DoubleVerify, despite the fact that they’re far from perfect. | |
| | Amid economic turmoil, improving ad quality is a critical component of building engaged audiences that attract brands. | |
howdy! | | The platform’s top marketers explain how they’ve spent the last 18 months or developing solutions to address the lack of understanding and dispel misinformation around the issue. | |
Advertisement | | |
| | Advertisers and brands are employing a variety of features to support their social commerce efforts, including shoppable ad formats and functionalities. | |
howdy! | | Experimental marketing and evolving media platforms shaped discussions at Digiday’s Media Buying Summit in New Orleans. | |
howdy! | | Tastemade’s new IRl food business appears to be all reward and no risk for the publisher. | |
|