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| German-focused Opperman Weiss campaign targets millennials By Sammy Nickalls J?germeister is fully aware of how it's been perceived over the past several decades--and how it's been celebrated at frat parties on college campuses across the country. From J?ger-bombs to shots, the liquor is arguably less known for its complex flavor profile than it is for its party vibes. Chris Peddy, Mast-J?germeister U.S. CMO, is... Read more » |
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| He also has no idea where the brand got his picture By Kristina Monllos |
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| Promoted Content by Signal | | Charting a new industry model |
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| Unexpected findings predominate first holiday gifting report By Robert Klara |
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| Plus, it aired a 'live' commercial on SportsCenter By David Gianatasio |
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| It's the anti-Instagram By Angela Natividad Ah, the post-truth world. It was problematic long before politics made it a banner. We were already suffering from nonstop FOMO, egged on by carefully curated social media universes, where we're incentivized to share the best parts of ourselves. Rallying against all that snackable fiction is LG. Its brand-new "This Is Real" campaign, created by... Read more » |
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