Connected TV and OTT

Is martech the solution to the Hollywood writers’ and actors’ strike?

Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.

Marketing artificial intelligence (AI)

New genAI marketing solution rolled out on Google Cloud

Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.

Marketing management

The surprising truth about how to achieve your marketing goals

Shift your perspective on marketing success. Learn how prioritizing your marketing team's development leads to sustainable growth.

Email marketing

Dominate the inbox with your free 46-point email marketing checklist

Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.

MarTech special reports

Marketing attribution & performance management platforms guide

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business.

Marketing artificial intelligence (AI)

ChatGPT goes enterprise and other AI martech releases this week

Here are the AI-powered martech products, platforms and features announced this week.

Digital transformation

The digital transformation of a traditional business publisher

Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.

Best practices

The complete guide to first party data

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.

Marketing management

7 ways to get to know your audience better

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.

Senior-marketers unite

Explore the MarTech agenda!

More than 45 expert-led sessions, eye-opening keynotes, interactive Q&As, and invigorating Coffee Talk meetups — all yours for free — live and on-demand.

See the agenda

From Search Engine Land

• Google introduces new Limited Ads Serving policy
• 7 Google Ads features to streamline your workflow
• Threads search is coming, but when?
• How to use ChatGPT to boost your PPC efforts
• How to build and maintain client trust in your agency