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Can Social Media Help Major League Baseball Get Younger? Commissioner Rob Manfred sets out to solve the age problem By Tim Baysinger Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find. MLB has the oldest median TV audience at 56 years, compared to 49 for ...
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Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade AI-based hate speech shocks social observers By Christopher Heine Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among ...
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GrubHub's New App Turns Food-Related Texts Into Emojis More than 50 custom graphics for hungry—and hangry—users By Lauren Johnson GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds Instagram and Twitter's tweaks alter strategies By Christopher Heine Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The ...
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Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's But can it compete with Facebook and Google? By Lauren Johnson L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest
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Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand Community geofilters are highlighted By Christopher Heine Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.
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How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First Global marketing vp Carolyn Everson offers tips at 4A's By Christine Birkner When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at ...
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