For freelance media buyers, the rise of digital advertising on social media along with improvements in technology have made it possible to do their jobs without being on the staff of a massive agency or company. Read more below. Other things to know about - Enter the Digiday Content Marketing Awards for the chance to be recognized as this year's Content Marketing Agency of the Year, Best In-house Content/Brand Studio and much more. Learn more and submit before next week's last chance deadline here.
- Advertisers and publishers: Are pre-roll and mid-roll ads effective, or do they simply irritate your audience? And what new ad formats would help your business? Complete this survey and share your thoughts. Sponsored by GumGum.
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| The Confessions | | | | As payment terms have become extended between agencies and the companies they work for, some agencies have tried to stretch out payment terms with freelancers. In the latest edition of Confessions, a freelancer shares why he believes that’s unacceptable. | | |
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howdy! | The Programmatic Publisher | | | | Small- and mid-sized publishers may struggle to acquire people’s email addresses and phone numbers, which would put them at a disadvantage and could spur the ad network’s return. | | |
| Sponsored by resonate | | | | For marketers, AI isn’t simply about crunching data; it’s about connecting with customers on deeper levels. Join us on Feb. 20 at 11 a.m. EST as we speak to A+E Networks’ Cristina Bell, exploring how those connections are igniting sales. | | |
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howdy! | Brands in Culture | | | | Unilever will not direct any ads on social media to children younger than 13 through the use of strict controls on the content and placement. | | |
| Sponsored by Brightcove | | | | A growing number of distributors are now considering the impact and reach of smart TVs. The change in mindset is making OTT revenue strategies even more platform-specific. | | |
howdy! | DTC Era | | | | The products generated by L’Oréal’s 8-year-old tech incubator — and the data gathered from them — are becoming central to the cosmetic company’s direct-to-consumer sales efforts. | | |
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| Sponsored by Dugout | | | | Publishers and advertisers: As cookies fall by the wayside, which video formats and strategies are most promising? And which ones won't be worth investing in anymore? Take this short survey for a $5 Starbucks gift card. | | |
howdy! | Content & Commerce | | | | Brand partnerships bring Well+Good and Afar the majority of their revenue from their travel businesses. And Thrillist is planning that branding partners will next year become players in the travel business it just launched this year. | | |
howdy! | Subscriptions | | | | This week the Guardian launched a paid Puzzle app as part of its subscription strategy. The publisher’s goal is to have 2 million paid supporters by 2022. | | |
| | | | | Tammy Wincup, president of Politico's just-launched tech-focused publication: "I don't see it as a B2C; it's all B2B." |
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