| Good Morning! Today we have Norman Guadagno, CMO of Acoustic, addressing why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. He writes: The right tools will allow marketing users to test and deliver content that is tailored for each visitor across multiple channels and based on a real-time understanding of the customer’s behavior. AI allows teams to better understand marketing elements in a fraction of the time. Also, we spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 world. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
