Have you ever heard of service emails? Maybe you have, or maybe not. Regardless of the fact, in terms of email marketing, service emails play an underlining role not seen by many. Service emails are not to be confused with customer service emails. Something which we will elaborate on later in this article.

Email is one of the most common and preferred methods of business communication. Based on a 2020-2021 survey of smartphone users, 46% of business communications were done by email. This figure being far ahead of SMS (25%), WhatsApp (25%) and phone calls (24%). And this is where email marketing does most of its work; by raising brand awareness, nurturing leads, promoting and selling products and services.

However, service emails play a slightly different role. So, are you getting the most out of your emails? Are you using service emails? And more importantly can you use service emails for marketing?