Dive into the world of the Makers, a trend deciphered by our expert

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Do you know how to talk to makers?

Do you follow major retail trends closely? Maybe youve heard about makers, those urban or more nature-oriented professionals who are proud to be making something, whether its in their garden or in the kitchen. They embody a simple, positive lifestyle. In this new episode of "Brands to Catch", our retail expert, Jean-Luc Colonna, gives you the keys to better know, understand and address this type of customer.

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Relevant subjects in a good variety of formats. I can dip into it whenever I want, depending on the issues I want to explore

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