This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers. Major brands like Disney, Nestle and L'Oreal ran ads ahead of...
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February 25, 2019
Digital & Tech Daily
Today's top news for digital marketers
Can YouTube Ever Be Completely Safe for Advertisers?
This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of Storytelling
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Quantify the Benefits of Using Location Data
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Q&A: Comscore’s President on Tackling the Hurdle That Is Cross-Channel Measurement
Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push
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