Amid the FDA’s evolving guidance, the plant biotechnology company, which has long focused on the tobacco industry, has expanded to the cannabis space to create commercially desirable cultivars. Learn How >>
The company, which previously served the state’s medical market, opened for adult-use sales Feb. 3 with what Head of Retail Ryan Herget calls a “relentless focus on the consumer” and the patients who started it all. The Launch >>
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