The Cannes Lions festival has begun. Here are five storylines that will dominate the week. "It's a battle between Facebook and Google." Marketers are struggling to track their audiences after Facebook and Google made changes to comply with the General Data Protection Regulation In its latest move to diversify away from Facebook, Insider is launching an over-the-top app that will feature all the publisher's content aside from its Facebook Watch shows. "There's this intensity of enthusiasm around this sport right now." Bleacher Report is venturing deeper into soccer coverage, building up a staff of 40 people dedicated to covering the sport and developing an animated series around the UEFA Champions League. If you read Digiday, chances are you're a media or marketing professional -- but we'd love to get to know you a bit better through this nine-question survey. Once you complete it, you'll have the opportunity to enter to win one of five $25 gift cards. |
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| Digiday Editors The Cannes Lions festival is set to kick off with slightly less exuberance than in years past. |
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| Ilyse Liffreing Marketers are struggling to measure their targeting across the platforms within their DMPs. |
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| Sponsored Content Braze To dive into how agencies are embracing technology to fuel creativity and set their clients apart in a shifting competitive landscape, we sat down with R/GA's forward-looking U.S. CTO, Steven Moy. According to Moy, technological "evolution is accelerating, and the pace of innovation is changing." Sponsored by Braze. |
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| Max Willens The digital publisher built enormous scale on Facebook, but will now enter an increasingly crowded over-the-top market. |
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| Lucia Moses Bleacher Report is increasing staff and planning an animated series to tap into the sport’s growing popularity. |
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| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
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| Sponsored Content IBM Watson Marketing Today, coffee is far more than just coffee. It's a craft, a destination sought out by increasingly discerning, fiercely loyal consumers. Learn how Caff? Nero and Watson Marketing have joined forces to grab an even bigger share of the $85 billion industry. Sponsored by IBM Watson Marketing. |
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