Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences.
| Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences. Sign up for our daily Cannes Briefing, delivered to your inbox. Other Cannes coverage: Unik Ernest fit the mold of Cannes’ archetypal power broker. But spend five minutes at one of his parties and it becomes clear why he is. A new integration lets advertisers access 80 million households across Roku and Fire TV platforms. Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage of the inventory. If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé. Outfront is bringing along its XLabs — the cutting edge unit of Outfront that’s created all manner of new, mostly transit-related digital OOH executions to Cannes. Additional coverage: Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. YouTube Shorts monetization has been a challenge for creators, pushing YouTube to create more sponsorship opportunities for Shorts creators. From sister site, Glossy: Why Sol de Janeiro is bringing back one of its most beloved body mists. For now. Other things to know about In this era of hybrid business models, data collaboration and acquisition are the ultimate competitive advantage. But, scaling those opportunities requires a connectivity layer and an insights loop. Sponsored by LiveRamp. Using programmatic guaranteed, Gucci secured premium DOOH inventory throughout affluent London areas to drive traffic to an exhibition launch and nearby stores. Sponsored by VIOOH. Site traffic is declining and AI is changing how people discover information. But AI also opens the door to a new way for publishers to create value: by thinking in terms of agents, not ads. Sponsored by Firsthand. | | |
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