Cannes Briefing: Investment bankers and private equity firms turn up en masse - 'Here to hunt'

Under the French Riviera sun, a swarm of investment banks, private equity firms and hedge funds have descended upon the Cannes Lions festival.

Additional coverage:

• The biggest themes from some of the internet's biggest creators.
• Soccer publishers are hoping that U.S. advertisers will see the sport as an always-on offering, as opposed to an every-four-years moment.
• The introduction of Discord Quests last month has encouraged publishers to take advantage of the platform’s rise as a marketing channel, whether through officially endorsed Discord Quests or otherwise.
• Saudi Arabia wants to become a global gaming hub, but it’s starting to look like it also wants to exert its influence over the worldwide gaming community.
• This edition of the Digiday+ Research Briefing examines Amazon Ads’ new AI offerings and Omnicom partnership, how influencer agencies are capturing attention at Cannes and GroupM’s 2024 ad spending forecast.

Digiday is at Cannes Lions. Read all our coverage here. Today's news from Cannes:

• We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast to talk video on Spotify’s podcasts.
• Omnicom said it’s building a new platform to enable functionality across social media platforms that will be able to attribute orders purchased to a specific creator activation for their clients, via Omnicom’s Flywheel commerce cloud.
• The confusion over AI is starting to give way to education, as marketers start to understand what they don’t know about AI.