"There's been a cleanup": Ad tech vendors have a diminished presence at the Cannes Lions this year. Read about this and more from the festival in today's Cannes Briefing. As long as Facebook pays for original programming for its video-viewing section, Watch, it will receive interest from entertainment companies. But those companies aren't treating Watch like TV. Jen Wong, Reddit's new chief operating officer, joined the Digiday Podcast from Cannes to discuss Reddit's ad business, the need for "bold moves and transformations" in media and more. Fifty percent of fans watching the World Cup on TV will chat to or message friends as they watch, according to a GlobalWebIndex study. Here are five charts that illustrate the media trends defining this year's tournament. Good Media Group, the parent company of Good Magazine and Upworthy, is the latest publisher to venture into commerce, launching a clothing brand. At the Glossy Forum: New Face of Beauty, attendees will learn exactly how Sephora, e.l.f Cosmetics, Heyday and more are approaching the biggest challenges facing the beauty industry. Register now to reserve your spot. |
|---|
|
|---|
| Shareen Pathak It’s a quieter Cannes Lions festival, with a reduction in the ad tech flotilla. |
|---|
|
|---|
| Sahil Patel “Facebook’s an interesting hybrid.” |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content Braze To dive into how agencies are embracing technology to fuel creativity and set their clients apart in a shifting competitive landscape, we sat down with R/GA's forward-looking U.S. CTO, Steven Moy. According to Moy, technological "evolution is accelerating, and the pace of innovation is changing." Sponsored by Braze. |
|---|
|
|---|
| Aditi Sangal Reddit has 330 million monthly users, but still struggles to woo advertisers. That's why Jen Wong, its newly minted chief operating officer, is at Cannes. |
|---|
|
|---|
| Seb Joseph As people increasingly watch sports on different platforms, advertisers must scrap the traditional ways of winning their attention. |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing Today, coffee is far more than just coffee. It's a craft, a destination sought out by increasingly discerning, fiercely loyal consumers. Learn how Caff? Nero and Watson Marketing have joined forces to grab an even bigger share of the $85 billion industry. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
|
|
