Most industry events have been solidly virtual since March 2020, and Cannes Lions’ Lions Live in 2020 was no exception. But organizers for Cannes Lions 2021, which is scheduled for June 21 to 25, are confident that the event will be able to return to its prior in-person glory. Agencies and brands are waiting to see what that looks like and whether the festival will include hybrid elements.

But how will it work—and will it work? We spoke with Cannes vets about what factors they're considering before being willing to attend.

Identity overhauls from Burger King and GM have been the talk of #DesignTwitter over the past week or so. While Burger King earned admiration for its nostalgic appeal and warmth, General Motors wasn’t met with so much praise—and that discrepancy might have something to do with the way the brands presented their new logos to the public.

The art of the reveal: Jeeves Williams explores some history and explains why one rocked and one flopped.

After a year of more than a little downtime and drear, get ready for vibrant, psychedelic colors and energetic electronic audio content. That’s what Adobe predicts for 2021 in its Visual & Creative Trends Report which is based on data and insights from users, artists, influencers, news and other research.

Inside the trends: Look forward to a year of compassion, good feelings and back-to-nature sensibilities.

The post-holiday rush of returns has begun, and retailers are finding new ways to make the process less painful for customers—and their bottom lines. Returns have predictably increased over the same period last year, with ecommerce returns up 76%. Adweek’s Lisa Lacy explored how retailers are easing some of the challenges of return season this year.

How it works: Some retailers are reimagining the way people return items—and others are simply calling it a wash.

• Related: Big retailers are poised to expand their M&A umbrellas in 2021, with an eye to both thriving DTC players and struggling legacy brands.

More of Today’s News:

• Jukin Media Gets Creative With CTV Ad Offerings
• You & Mr Jones Hires Chief People Officer As It Sets Sights on Further Expansion
• Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
• General Motors Gets Into the Delivery Business With BrightDrop
• AT&T Shutting Down Live TV Streaming Service AT&T TV Now
• Fiverr Will Run Its First Super Bowl Ad This Year

A new campaign launched on behalf of Pfizer, BioNTech and an alliance of healthcare associations aims to instill confidence in the vaccine. The PSAs do so with a simple message reminding people of the moments we enjoyed Covid—and those we could regain with a vaccine.

Join Adweek and USA TODAY—the two biggest names in Big Game ad coverage—on Feb. 4th for a peek inside marketer and media leaders' playbooks to score with fans during the biggest game of the year. Save your virtual seat.

Expect Cheetos, Doritos and a whole lot more.

And as the theater business shifts, Nielsen plans to track VOD film releases in 2021.

Only in its second U.S. year, the event has 80,000 Americans and influencer Tabitha Brown on board.

Mirriad used computer vision to place the beer in the film.

The CPG giant is hosting a virtual exhibit at CES 2021.

The social network released its 17th Twitter Transparency Report.