CANNES, France--A little-known campaign that created "soap chalk" to help schoolchildren in India wash their hands has won one of the most prestigious awards at the Cannes Lions Festival for Creativity, beating out "Fearless Girl," "Cheetos Museum" and "Google Home of the Whopper" for the Creative Effectiveness Grand Prix. "It's a great feeling to win...
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June 25, 2018
Morning Digest
What marketers need to know today
Soap Chalk, an Ingenious Way to Help Kids Wash Hands, Is Cannes’ Most Effective Campaign
Shattering the Stigmas Around Menstruation, This Campaign Just Won Cannes’ Glass Lion
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Start thinking about them as Generation Digital
Touching Story of Ice Bucket Challenge Co-Founder Regaining His Voice Wins Cannes Lions Grand Prix for Good
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