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Canon Pushes ‘Boundaries’ in This Gorgeously Lit Commercial Aimed at Younger Viewers A plea to 'Live for the Story' By David Gianatasio Can Canon convince a generation reared on smartphone photography to put its cameras in the picture? "Live for the Story," the brand's first big Europe, Middle East and Africa (EMEA) campaign from VCCP London, begins with "Boundaries," an impressive 60-second spot that follows a spunky lad as he grows into a high-spirited young man determined...
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Why This Agency Designer Took a 9-Month Assignment to Rebrand Bats Kelly Munson had a very productive sabBATical By Patrick Coffee You can blame Bruce Wayne. Or Dracula. Or even the Weekly World News's favorite mascot, Bat Boy. Whoever's responsible, one thing is for sure: when asked to name a "brand" in sore need of a refresh, very few would choose myotis septentrionalis, the North American long-eared bat. Yet Kelly Munson of Minneapolis creative agency mono...
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This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention Will the stunt give OH Partners a shot in brand’s review? By Katie Richards An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall's attention. Not only did the agency convert its office space into a "Spacious Phoenix penthouse suite" Airbnb listing--complete with one comfy bed fit for a...
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Adweek’s 2017 Graduate’s Guide to Marketing and Media What you need to know to land the right job—and kick ass at it By Adweek Staff So you've put in the years of studying, sleepless nights and occasionally regrettable social choices, and you're ready to enter the real world. If you're still not feeling 100 percent prepared for what's ahead, we've got you covered. Each year, Adweek gathers together insights from some of the marketing industry's brightest minds and looks at...
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Twin Peaks Returned Once Before, in These Surreal Japanese Coffee Ads From 1993 A brew even the Log Lady stands by By Angela Natividad The two-season show Twin Peaks first launched in 1990. And--thanks to its compelling weirdness, some ace acting from Kyle MacLachlan, characters like the Log Lady, and its appeal to our prurient interest in small-town life--fans have gone on loving it, and wanting more, for nearly 30 years. As of Sunday night, thanks to Showtime, they've...
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Will AI Take Creative Jobs? Judging by These Paint Names, Probably Not Today Coloring in shades of 'Turdly' By Angela Natividad Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to "hack" culture. This covers subjects from what colors to wear to a job interview ... to the ideal shade for prisons. Because of this odd relationship...
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Graham, the Human Redesigned to Survive Car Crashes, Wins Best of Show at New York Festivals 'Field Trip to Mars' and 'Gravity Cat' also win big By Tim Nudd Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a...
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