When speaking with B2B marketers, one of the biggest concerns I hear is about interrupting customers during their busy work days. An ill-timed phone call to a prospect could create a negative association with the brand. Excessive emails, though more passive, add to the customer’s ballooning inbox and stress levels. Today, Canva shares the fine-tuned approach taken by their latest campaign. One key channel is out-of-home, where B2B customers in transit are in a business mindset but not yet flooded with tasks. Engaging creative that sticks with customers also helps.
Many B2B strategies will be discussed at The MarTech Conference next week, as well as B2C approaches, customer experience, data and other topics. Register here for free. I hope to see you there!
Chris Wood
Editor
