WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JANUARY 4, 2018

Car Dealers, Be Like Southwest Airlines, Not United

Embracing transparency is good for business.

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What Not to Do on a Dealership Test Drive

One no-no is a real-world demonstration of automatic emergency-braking systems.

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Improving Dealer Relations Tops Hyundai Exec’s To-Do List

In a WardsAuto Q&A, Hyundai Motor America’s new COO Brian Smith speaks about improving dealer confidence and decreasing use of incentives.

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Making Car Buying Better for Women

Today's CBT Automotive broadcast includes a segment on a Ford customer-experience initiative.

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