Good Morning!

Today we look at Cardlytics and speak to their Chief Product and Strategy Officer about their unique ad platform, which enables advertising offers within banks’ own digital channels.

Also, in our latest key insights article we take a periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and martech stack optimization.

Sticking with the pandemic topic, we analyzed more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters.

2020 Benchmark Survey

We’re tracking six core marketing trends over the next few months to help you benchmark your response to Covid-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.