Cardlytics’ spend report shows consumer spending beginning to recover

Happy Wednesday!

Today we have the key-takeaways from our latest Peer Network Briefing with Cardlytics’ Chief Product and Strategy Officer, Michael Akkerman.

Mike discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth.

Also Discuss.io’s CEO, Simon Glass shows how everything brands thought they knew before COVID-19, they may have to relearn.

In the article Simon says now more than ever, companies need meaningful communication with their clients.

AI in Matrch Survey

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Data-Driven Marketing

Cardlytics’ spend report shows consumer spending beginning to recover

Jacqueline Dooley

Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth.

Communication is key: Stay close to customers today to stay relevant tomorrow

Simon Glass

Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their clients. Read more

Digital Marketing

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

Latane Conant

In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline. Read more

Digital Marketing

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

Megan Routh

Quarantine and the COVID crisis have totally rewritten our cultural rules of communication. But the chaotic ways we're connecting with those we love (and calling out those we hate) is actually building stronger relationships, and a new set of expectations for brands, that will having long lasting ramifications in our post-corona New Normal. Read more

Digital Marketing

3 keys for navigating COVID-19 from a CMO who survived the great recession

Dan Frohnen

Dan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. Read more

Digital Leaders

A guide to the changing role of the modern CMOs

Jacqueline Dooley

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven operational challenges. Read more

Digital Marketing

Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? Download now

Actionable Analysis

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now

ClickZ Daily: May 27, 2020

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