Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.
Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.
You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.
These brief addresses can be challenging, but they are essential to setting an audience’s first impression of a featured speaker—and can offer you a chance to shine, as well.
Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.
Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.
Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
