Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch, ...
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Television
November 01, 2016
The spots were an industry first
By Sami Main
Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch, ...
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Completes reinvention with new ad load
By Jason Lynch
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Brandshare Content From Dun & Bradstreet
B2B's programmatic inflection point
Majority of its viewers still use ad-supported option
By Sami Main
IRL branded content for AT&T
By Lauren Johnson
It helps that she was an early adopter
By Sami Main
"Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. 
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Celebrity entrepreneur Bill Rancic hosts the show
By Sami Main
The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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truTV will air the special 2 weeks before Election Day
By Sami Main
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Insiders ask, 'What is he waiting for?'
By Sami Main
Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images
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Choose the year's top series, names and networks
By Adweek Staff
>From breakout hits like Stranger Things to returning favorites like The Walking Dead and Empire, 2016 has been a standout year for broadcast, cable and streaming.
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Twitter to 'discontinue' the mobile app soon
By Sami Main
Vine will be remembered for its short-form video genius. Vine
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