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News & Analysis for the Beverage Industry11-Feb-2025
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TOP HEADLINES
From hops to hydration: Carlsberg’s big push into the soft drinks arena
The acquisition of Britvic brings a host of new drinks to Carlsberg’s portfolio, while it’s also gained significant innovation capabilities in soft drinks. But it’s not just about the Britvic acquisition: it’s part of a wider strategy.... Read more
Organic Valley’s oat-based creamer leverages its existing farmer partnerships
The dairy milk producer expands into the plant-based category by leaning on its partnerships with organic family farms... Read more
Caffeine and alcohol affects sleep quality, even when you may not realise it
The two substances may seem like polar opposites, but both damage the quality of your night’s slumber.... Read more
New beverage launches: Dr Pepper Blackberry, La Colombe, Absolut and more
BeverageDaily tracks beverage NPD across soda, coffee, vodka and more... Read more
How big is the low-no alcohol opportunity? Global market data for 2025
The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category... Read more
Fruit juice and sweet drinks ‘risk’ to toddlers
Sweetened beverages, including fruit juices, should not be consumed by young children and can increase their risk of obesity later in life... Read more
PepsiCo hones focus on zero sugar, hydration and sports drinks
In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in the beverage category.... Read more
EDITOR'S CHOICE
Innovators in alcohol-free: Lewis Hamilton’s Almave
Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate trendy tequila’s success in the non-alc category. And the brand is in pole position…... Read more
Innovators in alcohol-free: Kin Euphorics
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?... Read more
Innovators in alcohol-free: Katy Perry’s De Soi
Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022: layering culinary botanical ingredients (like yuzu, rosemary and lemongrass) with adaptogens (such as reishi mushroom and l-theanine) for the ‘buzz without the booze’.... Read more
US Surgeon General calls for cancer risk warning on alcohol
The US Surgeon General wants to make Americans more aware of the link between alcohol and cancer: suggesting cancer risk warning labels and revised guidance on alcohol consumption limits.... Read more
Revolutionizing soda: The emergence of a new Modern Soda category
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?... Read more
The debate over US drinking guidelines
US dietary guidelines are due to be updated this year: and the first two weeks of 2025 have seen the debate over alcohol consumption guidelines kick into high gear.... Read more
Texture: The next frontier in beverage innovation
Boba tea (or bubble tea) is just the beginning, as beverage innovators increasingly put the focus on texture.... Read more
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PREVIOUS HEADLINES
Can alcohol-free wine really win over the French?
Much has been made of the growth of alcohol-free wine in France: a country known for its traditions and passionate culture around wine. Can alcohol-free wine really revolutionize both a category and a society?... Read more
Budweiser, Stella Artois and more: The big beverage ads at Super Bowl LIX
David Beckham, Matt Damon, Channing Tatum and Shania Twain all feature this year... Read more
From yoghurt booze to functional rice brews, meet the Japanese rural brewery making waves across Asia
Japan’s Shiraso Brewery prides itself on creating ‘uncommon flavours’ and fusing western innovations with the country’s beverage traditions.... Read more
Spirits for all: Jagermeister sets sights on capturing both younger and mature drinking audiences
Jagermeister has set its sights on capturing the taste buds of both younger and more mature drinkers in the APAC region with its Cold Brew Coffee and Manifest products.... Read more
A ‘transformational step’: How Molson Coors deal will propel Fever-Tree forward in the US
Fever-Tree is already the largest tonic and ginger beer brand in the US by value: but the brand believes there’s still huge runway for growth.... Read more
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