WardsAuto Dealer Edition
WardsAutoDealer Edition
 

APRIL 16, 2021

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CarMax Sees Customers Returning to Dealerships

“It’s easy to make changes,” says CarMax President and CEO Bill Nash. “It’s harder to sustain them.” About 35% of CarMax customers “want to do everything in the store.”

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Society Is Demanding Convenience: Are you Seizing the Opportunity?
Eddie Rios, Head of Aftersales East Region INFINITI discusses a Client Convenience Vision By Category which knocks down all the obstacles that keep the customer from doing business with you.

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Ford Answers GM, Tesla Hands-Free Systems With BlueCruise

Ford officials describe BlueCruise as an SAE Level 2 driver-assist technology, offering a true Hands-Free Mode. The system is available later this year on certain models of F-150 (for $1,595) and Mustang Mach-E (for $3,200).

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Honda Offers Peek at ’22 Civic Sedan

The sedan, previewed last November with the Civic Prototype and arriving at dealerships this summer, is the most technologically advanced Civic in its nearly 50-year history, Honda says.

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Subaru 1-2 in Most-Seen Auto Ads Chart

The week of April 5 was the second straight in which only three automakers ranked in the top five ads: Subaru, Lexus and Lincoln.

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Mazda Introduces Battery-Electric MX-30

Based on the CX-30 platform and engineered by Mazda, the front-wheel-drive MX-30’s drivetrain uses an electric motor and a 35.5-kWh lithium-ion battery capable of delivering 144 hp and maximum torque of 200 lb.-ft. (271 Nm).

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Customers Like Click-and-Brick Car Dealerships

“People want to come in and spend meaningful time at the dealership,” says Todd Skelton, head of Prime Automotive Group.

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