WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

APRIL 17, 2023

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1.

Cars Are Antidotes to Angst

How do people love cars? Ford’s trend report counts the ways.

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71% of car shoppers compare vehicles online only.
Your merchandising strategy is a key factor in your sales volume and profitability. Transform your VDPs with vAuto Merchandising to stand out online, deliver a better digital car shopping experience and influence shoppers’ decisions to buy from your dealership. See how you can win more sales online.

2.

Shifting to a First-Party Data Marketing Strategy

New privacy laws and consumers' ability to block third-party tracking make it nearly impossible for auto retailers to leverage third-party data for their advertising. Dealerships now find themselves needing to pivot to first-party data strategies.

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Detect the money-making opportunities hidden in defections.
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3.

What's Driving Auto Loan Delinquencies?

Rising prices, rising interest rates, layoffs - well, here's another way to gauge the state of our economy right now - car loans.

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NPR

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4.

Car Dealership Leans Into DOOH

The Puente Hills Auto Center, a group of car dealerships east of L.A., has updated its digital billboard displays with 16mm LED technology from SNA Displays, according to a press release.

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Retail Customer Experience

5.

Suspects Arrested for Ransacking Car Lot, Stealing 10 Vehicles

MEMPHIS, Tenn. (WMC) - Two suspects have been arrested in connection with 10 stolen vehicles that had been stolen from a car lot.

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Action News 5

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights. 

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@WardsAuto.com
Thanks for reading. We'll be back soon with more of the latest news.