Case study conversational AI | HubSpot acquires PieSync | AR mapping How travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-language calls.
ClickZ Daily: November 6, 2019 |
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| How does a travel search engine stay afloat when a company like Thomas Cook collapses? Kiwi.com is using a conversational AI tool called Interactions to help improve customer experience, including managing travel disruptions and crises, while reducing the pressure on their customer service team. In this case study, we speak with Kiwi.com’s Director of Customer Experience about their success with Interactions. In other news, HubSpot this week announced its acquisition of PieSync, a Belgium-based integration platform as a service (iPaaS) specializing in customer data. While not directly a CDP, PieSync syncs customer data bidirectionally across software platforms. And yesterday, California-based computer vision startup Sturfee emerged from four years in stealth mode to release its Visual Positioning Service (VPS). This tool uses satellite and ground-level imagery to build and provide real-time 3D AR mapping of cities that understand the shape and sizes of nearby buildings and other objects in the cityscape. It can, for instance, place AR “billboards” on nearby buildings (read: next level adtech). We also have an exciting month for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Emerging Technology Jacqueline Dooley Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-language calls. |
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Data & Analytics Kimberly Collins HubSpot announced its acquisition of Belgium-based PieSync, an integration platform as a service, on November 4. PieSync integrates customer data across apps. Read more |
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| AR & VR Barry Levine Computer vision startup Sturfee today released its Visual Positioning Service (VPS) which provides real-time 3D AR city mapping and can, for instance, place AR “billboards” on nearby buildings. Read more |
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| Strategy & Leadership Emily Alford What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successful. Read more |
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| AR & VR Barry Levine Playing with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industry. Read more |
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| Ecommerce Emily Alford 68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search. Read more |
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| Industry Developments Kimberly Collins 54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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