Is your PR strategy reaching its full potential?
Case Study:
How IHG® Hotels & Resorts Measured Bookings From Its “Clean Promise” PR Campaign
Download this case study to learn how IHG global communications team used Onclusive’s proprietary PR measurement framework:
Using new science-led protocols and service measures
Partnering with industry leading experts Cleveland Clinic, Ecolab and Diversey
Launching a global IHG “Clean Promise” and Global Cleanliness Board
Understanding the impact of their new strategies and optimizing campaigns in real-time
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